
Francisco Useche
Assistant Director
About




As an Assistant Director based in Miami with a passion for bringing creative visions to life, I've had the privilege of working on high-profile commercials and music videos with some of the industry's most talented artists and directors.
My experience spans from working with global superstars like Shakira on multiple projects including "Epson," "Decolar," and "Soltera," to collaborating with Hollywood legends like Sylvester Stallone for Tecate. I've also worked alongside international icons such as Gisele Bundchen for C6 Bank and Latin music stars including Karol G, Marc Anthony, Luis Fonsi, Bad Bunny, Daddy Yankee, and Gloria Estefan.
What drives me is the diversity of each project - from Formula 1 driver Lando Norris for Ralph Lauren to emerging artists like Elena Rose. I bring the same level of dedication and attention to detail whether I'm working with major brands like Cheez-It and Baptist Hospital or collaborating with production companies across Miami, Los Angeles, New York City, and internationally.
My bilingual capabilities and multicultural perspective allow me to seamlessly navigate between English and Spanish-speaking productions, making me a valuable asset for projects that span diverse markets and audiences.